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Eric: When I was young, I beloved Coldplay. I consider my close friends turned me onto them. At 1st I didn’t like them, I imagined they had been garbage. I don’t know why I didn’t like them but then I stored listening to it because my buddies older brother who would just take us to school would always be listening to Coldplay and I commenced catching on and listening to stuff I preferred.
Use a pleasant tone of voice. Talk immediately to your prospect, and audio like you’re conversing to a pal. Study your copy aloud and see if it passes the “barstool test.” If it appears like you’re speaking to the person on the barstool beside you, it’s very good. If any line or sentence can make you stumble, rewrite it.
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